Joe’s Mission

Starting or sustaining a business can be frustrating. Joe’s been there. But that’s only part of your story. It is Joe’s mission to offer legal and business services that fit your narrative without breaking the bank. He’ll work with you so that you can fulfill your business vision. Start today! But first, a little a bit about Joe.

Joe’s Story

Joe’s Early Years

Joe was born in Ann Arbor and has been a Michigander most of his life. As a young boy, he was a “disrupter” in school, negotiated “contracts” with his parents for pizza nights, and came from an extended family of lawyers. If there’s one thing you could say about Joe, it’s that he was bred to go to law school at some point. Years later, he graduated from the University of Detroit Jesuit High School and went on to attend James Madison College at Michigan State University. At JMC, he studied Political Theory and Constitutional Democracy. That curriculum developed his appreciation for philosophical discourse and critical thinking. Both of these skillsets continue to serve him well when solving complex problems as a lawyer and entrepreneur.

Career Beginnings

After graduating college, Joe moved to Chicago where he worked as a project assistant at a global law firm for almost three years. During that time, he honed his technical skills using relational databases to analyze case materials for one the largest civil and criminal litigations in history. When he got home at night, he spent hours studying entrepreneurship in hopes of starting his own company one day. He went on to attend Wayne State University Law School, where he focused his studies entirely on corporate law and its applications to entrepreneurship. During this time, he had his first real foray into startups. He worked as a consultant for two early-stage biotech companies where he learned about the legal and business foundations of starting a new enterprise. At that point he was hooked and knew that the entrepreneurial journey was for him.

Joe’s Entrepreneurial Path

After graduating law school and being admitted to the State Bar of Michigan, Joe started Awen Innovations and co-founded a small software company specializing in payments technologies for live events. Through both ventures, he learned all the practical aspects of being an entrepreneur. Over the past three years, he successfully grew Awen Innovations into a reputable legal and business consultancy serving startups and small businesses throughout the country. Through the software company, he learned how to lead a team of experienced professionals and build a product with no outside capital. He uses the lessons learned from these experiences to help clients avoid common pitfalls while achieving the best business outcomes.

Joe’s Life Beyond Work

When Joe is not serving clients, he enjoys playing guitar and writing music. He also regularly cooks curries and tries new restaurants throughout Metro Detroit as a devout foodie. He regularly gives lectures on venture capital and entrepreneurship at Wayne State University Law School.  And most important of all, he is happily engaged to his beautiful fiancé, Nadine, and loves spending time with his family and friends.

Industry Experience

Professional Counseling

Formed LLC, operating agreement, and corporate governance standards for psychotherapy practice. Advised founder on entrepreneurial development as well as marketing strategy for the firm.

Medical Devices

Developed executive summaries, investor prospectuses, and market analyses for three medical device companies raising venture capital. The companies successfully raised over $10 million using these materials.

Sommelier & Entertainment

Established legal entity, operating agreement, and corporate governance standards for sommelier company. Drafted and negotiated employment contracts, contractor agreements, and strategic vendor agreements.

Marketing & Advertising

Provided corporate and employment law counsel to advertising agencies, marketing firms, interactive producers, and web developers. Advised on non-compete and non-solicitation provisions.

Test Preparation

Provided product development services on web application and content management system for a professional exam preparation company.

Health Care

Oversaw the project management for a Chapter 11 business reorganization of a physician group practice.

Professional Law Practice

Created a business development and marketing plan for a solo law practitioner. Both plans included content strategy, entrepreneurship, and web strategies.

Music Technology

Formed LLC, operating agreement, and corporate governance standards for music technology company utilizing artificial intelligence. Helped organize business and operations planning as part of the founding team.


Co-founded and lead a payments technology startup specializing in food & beverage sales at live event venues.