Tag: market research

How to Use a Financial Pro Forma

One of the most important aspects of business is financial planning. While that may seem obvious, many business owners tend to focus on day-to-day issues without a clear idea of their long term trajectory. A financial pro forma is an excellent tool for setting realistic expectations for the future.  I recently interviewed Jason Niehaus, an […]

Establish a Market for Your Idea

You’ve decided to become a problem-solver, great! However, in order to become a great problem solver, you need to establish a market for your idea. Using the Problem Paradigm, how scalable is the market for the problem you are trying to solve? You can address this question by qualitatively and quantitatively defining the market.  Establish a Qualitative Market The […]

The Problem Paradigm for Entrepreneurs

We’ve all had that light bulb moment in bed at night or out on the town with friends. “I just know that this is going to be the next multi-million-dollar idea, it’s genius!”, you tell yourself. You open your laptop, consult Google, and find no comparable results! Bingo. Excitement builds as you ideate over the […]