Category: Strategy

Top Tax Planning Tips for Small Business Owners

Post author By Joseph Shanley
Post date September 9, 2021
Categories In Business, Business Law, Strategy

“In this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin When you mention taxes to a small business owner, it can evoke heartburn and anxiety. And it’s true, taxes are complicated and may end up costing a pretty penny. The good news is that there are great resources […]

How to Use a Financial Pro Forma

Post author By Joseph Shanley
Post date September 2, 2021
Categories In Business, Entrepreneurship, Strategy

One of the most important aspects of business is financial planning. While that may seem obvious, many business owners tend to focus on day-to-day issues without a clear idea of their long term trajectory. A financial pro forma is an excellent tool for setting realistic expectations for the future. I recently interviewed Jason Niehaus, an […]

Four Things to Consider When Raising Money

Post author By Joseph Shanley
Post date March 30, 2021
Categories In Business, Entrepreneurship, Strategy

To raise money or not to raise money? That is the question. I find that a number of my startup clients want to bring on investors to jump start their business. It’s as if raising money is inevitable. With outside investment, however, comes added responsibility and organizational change. In this article, I am going to […]

The Business Model Canvas

Post author By Joseph Shanley
Post date March 16, 2021
Categories In Business, Marketing, Strategy

You want to develop a business model and don’t know where to start. My advice is simple. You can’t develop a business model unless you know how to create value for customers. In order to create value for customers, you’ll need certain resources, partners, and activities known as business functions. In this article, I will […]

How to Successfully Build a Team

Will you be able to find folks that are as passionate about your idea as you are? Here are couple considerations to keep in mind building a team.

Who is your Competition?

Post author By Joseph Shanley
Post date February 16, 2021
Categories In Business, Entrepreneurship, Strategy

You’ve picked a problem to solve and you’ve identified the market. Great! However, did that preliminary Google search really yield no results? You must ask yourself, who is your competition? Who is your competition? Many entrepreneurs operate in a vacuum. They generally assume that their solution is undeniably better than anything in market and it […]

Establish a Market for Your Idea

Post author By Joseph Shanley
Post date February 9, 2021
Categories In Business, Entrepreneurship, Marketing, Strategy

You’ve decided to become a problem-solver, great! However, in order to become a great problem solver, you need to establish a market for your idea. Using the Problem Paradigm, how scalable is the market for the problem you are trying to solve? You can address this question by qualitatively and quantitatively defining the market. Establish a Qualitative Market The […]

The Problem Paradigm for Entrepreneurs

Post author By Joseph Shanley
Post date February 2, 2021
Categories In Business, Entrepreneurship, Strategy

We’ve all had that light bulb moment in bed at night or out on the town with friends. “I just know that this is going to be the next multi-million-dollar idea, it’s genius!”, you tell yourself. You open your laptop, consult Google, and find no comparable results! Bingo. Excitement builds as you ideate over the […]

Interview with Cronicle Tech News

Joseph Shanley, recently had an interview with Cronicle Tech News. In the interview, he discusses how medical device startups are affected by the COVID-19 pandemic. He illustrates this phenomenon using his client Seraph Biosciences, Inc. Seraph Biosciences is a biomedical device company seeking to commercialize its real-time pathogen detection platform, Seraspec®. Seraph is a participant […]