Category: Marketing

Four Strategies to Turn Prospects Into Loyal Customers

Post author By Chelsea Lamb
Post date May 3, 2021
Categories In Business, Marketing

In this article, business blogger Chelsea Lamb, discusses four strategies to turn prospects into loyal customers.

The Business Model Canvas

Post author By Joseph Shanley
Post date March 16, 2021
Categories In Business, Marketing, Strategy

You want to develop a business model and don’t know where to start. My advice is simple. You can’t develop a business model unless you know how to create value for customers. In order to create value for customers, you’ll need certain resources, partners, and activities known as business functions. In this article, I will […]

Establish a Market for Your Idea

Post author By Joseph Shanley
Post date February 9, 2021
Categories In Business, Entrepreneurship, Marketing, Strategy

You’ve decided to become a problem-solver, great! However, in order to become a great problem solver, you need to establish a market for your idea. Using the Problem Paradigm, how scalable is the market for the problem you are trying to solve? You can address this question by qualitatively and quantitatively defining the market. Establish a Qualitative Market The […]