Category: Entrepreneurship

Who is your Competition?

You’ve picked a problem to solve and you’ve identified the market. Great! However, did that preliminary Google search  really yield no results? You must ask yourself, who is your competition? Who is your competition? Many entrepreneurs operate in a vacuum. They generally assume that their solution is undeniably better than anything in market and it […]

Establish a Market for Your Idea

You’ve decided to become a problem-solver, great! However, in order to become a great problem solver, you need to establish a market for your idea. Using the Problem Paradigm, how scalable is the market for the problem you are trying to solve? You can address this question by qualitatively and quantitatively defining the market.  Establish a Qualitative Market The […]

The Problem Paradigm for Entrepreneurs

We’ve all had that light bulb moment in bed at night or out on the town with friends. “I just know that this is going to be the next multi-million-dollar idea, it’s genius!”, you tell yourself. You open your laptop, consult Google, and find no comparable results! Bingo. Excitement builds as you ideate over the […]