Tag: Total Addressable Market

Establish a Market for Your Idea

Post author By Joseph Shanley
Post date February 9, 2021
Categories In Business, Entrepreneurship, Marketing, Strategy
No Comments on Establish a Market for Your Idea

You’ve decided to become a problem-solver, great! However, in order to become a great problem solver, you need to establish a market for your idea. Using the Problem Paradigm, how scalable is the market for the problem you are trying to solve? You can address this question by qualitatively and quantitatively defining the market. Establish a Qualitative Market The […]

The Problem Paradigm for Entrepreneurs

Post author By Joseph Shanley
Post date February 2, 2021
Categories In Business, Entrepreneurship, Strategy
No Comments on The Problem Paradigm for Entrepreneurs

We’ve all had that light bulb moment in bed at night or out on the town with friends. “I just know that this is going to be the next multi-million-dollar idea, it’s genius!”, you tell yourself. You open your laptop, consult Google, and find no comparable results! Bingo. Excitement builds as you ideate over the […]